Urban Fractional Ownership: Own your own Italian urban retreat from just £65,000. You do the maths.

Fractional properties offering sun kissed beaches in idyllic locations are easy to come by, offering you the opportunity to unwind in your own personal pocket of tranquility in an exotic locale but without sacrificing your wi-fi connection or perfectly chilled glass of white. But contemporary fractional owners are beginning to demand more – they want the excitement, convenience, hustle and bustle of urban life, but still within easy reach of a fabulous beach.

Thus, in recent years, developers have recognised the potential of offering fractional interests in urban areas for those craving their own slice of a pied-a-terre in a foreign setting. Cities with international appeal – luxury shopping, high levels of cultural attractions and a world-class business centre – have been extremely successful for larger, resort-style fractional developments such as Marriott’s 47 Park Street in London and The Phillips Club in New York.

More recently, smaller businesses have entered the market, offering, unique properties for sale on a more traditional fractional ownership basis. A new breed of boutique companies such as Appassionata offer the perfect combination of urban retreat and insight into traditional Italian life in a luxury environment for less – a mere fraction of the price – and are proving extremely popular.

Dawn Cavanagh-Hobbs, founder of Italian fractional ownership company Appassionata,comments,

“For urban fractional properties to succeed the old maxim ‘location, location, location’ is extremely important. Our properties aren’t necessarily going to work in just any old town – it has to be somewhere with international appeal that will attract visitors come rain or shine and be the type of place people have an enduring desire to visit and revisit.

“Picturesque hill towns nestled in Le Marche region, with their tapestry of hills, olive groves, vineyards, and pine forests, with cobbled streets, small churches and medieval watchtowers, provide the perfect urban retreat and baptism into Italian town life. Their fantastic pizzerias, locally produced wine and winding, romantic streets transport you to a different era, totally removed from modern life.

“The picture perfect town of Petritoli, where our urban fractional property is nestled, gets lovelier with each passing day. The views alone from the property are sensational. The collection of spires, towers and rooftops lie like buried treasure across the town when seen from the roof terrace, creating a delightful ambiance.”


The family-run company´s latest project in the medieval town of Petritoli is a three bedroom townhouse known as Tre Archi, packed with original features and in the process of being restored to Appassionata´s high standards. The property will provide stunning urban holiday accommodation at a snip of the usual cost – from only  £65,000 for a share that entitles owners to five weeks’ usage per year.

The benefits of urban fractional ownership make Appassionata’s Tre Archi a truly exceptional lifestyle investment for smart purchasers seeking to indulge their passion for Italy and possess their own slice of the Italian dream.

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