Italian tourism expected to grow by 3.6% in 2014

According to the latest World Travel and Tourism Council (WTTC) report the outlook for Travel & Tourism across the globe in 2014 is extremely positive despite turbulent economic times, with worldwide Travel & Tourism GDP growth forecast to reach 4.3%.


Much of this growth is being driven by higher consumer spending as the recovery from recession gathers pace with tourists predicted to spend more and stay longer on their holidays in 2014.

The report has highlighted visitor exports as a key component of the direct contribution of Travel & Tourism. In Italy in particular, the country generated a staggering EUR 33.3bn in visitor exports during 2013. In 2014, this is expected to grow by 3.6% with la dolce vita expected to attract 48,832,000 international tourist arrivals. Interestingly, by 2024, international tourist arrivals are forecast to increase a further 24.5% to a total of 64,754,000, generating an expenditure of EUR40.6bn.

Dawn Cavanagh-Hobbs, owner of family-run fractional property company Appassionata based in the picture perfect Le Marche region of Italy comments,

“To those familiar with or who already reside in Italy this data from the WTTC will come as no surprise. Italy is a country of many faces, from the bustle of the big cities with their ancient architecture, to the refreshing simplicity of rural life in an idyllic setting. Of course the balmy climate – a key factor in many visitors’ choice of holiday destination – also adds to Italy’s charms.

“Here at Appassionata we have seen the increase in arrivals translate into an upwards spike of property enquiries as smart tourists look to make their stay more permanent. Improved personal finances have indeed contributed to rising tourist levels, helping to alleviate some of the stresses on the Italian economy. And of course, with the continued ease of access to Italy, particularly from the UK, we fully expect the country remain a top tourist as well as holiday home destination in 2014 and beyond.”

casa giacomo terrace

For those looking to be part of Italy’s continued success as a holiday home destination, Casa Leopardi has just one fraction left for sale, at £195,000 for five weeks’ use per year. It is indicative of Italy’s enduring popularity that the first nine fractions of the property have sold within a year of the property being renovated. It seems that those wanting to enjoy Casa Leopardi’s luxurious accommodation will need to act fast to beat the crowds!

Casa Leopardi is a five bedroom, five bathroom renovated farmhouse laid out over three floors. Carefully positioned terraces provide idyllic spots for outdoor dining, while owners also benefit from the estate’s swimming pool, tennis courts and landscaped gardens. They also share in the produce from the estate’s extensive grounds which include vineyards, a truffle and lavender plantation as well as olive groves.

In addition Casa Leopardi’s owners benefit from access to some of Italy’s prettiest stretches of sand, with three Blue Flag beaches within 10 km of the property. An abundance of restaurants and shops selling fresh, local produce, both at the beaches and in the nearby town of Montefiore dell´Aso, provide the perfect setting for a range of relaxed dining options.

For more information contact Appassionata on 0039 073 465 8775, or visit

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