Somewhere for the weekend : Ascoli Piceno

Ascoli Piceno is the southernmost Province in Le Marche. The area slopes down from the Apennines to the sea, passing through the Sibilline Mountains that rise up along the border with Umbria, and creating a formation of hills in the east towards the coastline. This sequence of hills, singing with the changing hues of the orchards and cultivated fields, gently descend from the Apennines to the sea, turning the landscape into a palette of colours.


The coast, narrow and sandy, lies between the mouths of the Chienti and Tronto Rivers, and is interspersed with charming seaside towns, for instance San Benedetto del Tronto with its long, sandy beach and wide promenades, all surrounded by verdant palm trees; Grottammare, with its fine, sandy beach; and Cupra Marittima, boasting a milder climate that supports the growth of tropical vegetation.

Mountains, hills, valleys, woods and beaches all lend to the area a great variety of landscapes that can be discovered throughout the year, in all their vivid beauty.

The characteristic buildings, streets and piazzas tell the story of centuries of history. From the facades of its Medieval buildings to its old maze of streets and trails, Ascoli Piceno is a town of art, culture and strong traditions. It is also a cohesive and harmonious mix, due to the widespread use of travertine marble for everything from simple buildings to palaces, from the churches to the pavement of its piazzas.


Its two main centers reflect ancient and modern Ascoli: Piazza del Popolo and Piazza Arringo, respectively. The former was the location of the old forum, the residence of the Captains of the People, and a vibrant commercial center, whereas the latter was once the political heart of town, with its Cathedral and Bishop’s Palace.

Many of Ascoli’s museums are concentrated in Piazza Arringo, also known as ‘Museum Square;’ they include the Pinacoteca Civica (the public art gallery), with its many masterpieces by Titian, Guido Reni and Giuseppe Pellizza da Volped; the Diocesan Museum and the State Archeological Museum. The old town is well-protected by the Tronto River and its offshoot, the Castellano River, while the modern town spans eastward, following the Tronto to the sea.



Franceschetti : Made in Le Marche

Franceschetti is Made in Italy, but above all made in Marche. We’re talking about a company active from four generations, that from a small artisan workshop, in the heart of Montegranaro, has become a real company, appreciated across national borders; from New York to Tokyo up to Moscow and Berlin.

The excellences of the shoe‘s industrial district of Fermo are especially appreciated for design, research of high quality materials, style and elegance and Franceschetti summarizes all this. Projected on the international market, Franceschetti is deeply linked to the Marches, an area rich in art and culture, gastronomic and folkloristic traditions, glimpses of enchanting landscapes of sea and mountains.

Following the “marchigianità” , for SS14 campaign the location chosen for the photoshooting is Ascoli Piceno, elegant city that owes its architectural harmony to travertine, local stone used for the construction of houses, palaces and churches.

This perfect harmony matches completely with the Franceschetti shoes , timeless and linear, but characterized by an avant-garde design. For the shooting , no specific locations have been identified , but the expert eye of photographer Edoardo Catini, he also from Marches, identified the most exciting views, walking around the city of the “Hundred Towers” between tiny streets and squares.


Among these could not miss Piazza del Popolo, recently ranked among the ten most beautiful squares in Italy; St. Thomas square where there is the homonymous church in Romanesque style, and finally the romantic and scenographic walk along Rua of the Stars, that runs along the Tronto river. This is a place where time seems to be stopped, where you only hear the birds chirping and the river water flowing. Here , the SS14 shoes collection of Franceschetti, for the gentleman of modern times, found its natural setting.