With Made in Marche we want to focus on an evolution of the concept of Made in Italy quality, reevaluating and enhancing technical specialisation and the historic and cultural tradition of the Marche Region.
The diverse productive excellence of Marche is not only italian shoes, we must remember the food sector – from wine to oil or Campofilone pasta – and not forget the famous Montappone hats. However shoe production is still by far the most important regional excellence, with the largest shoemaking district in Italy.
The Marche Region is the home of Made in Italy shoes. In this region we produce italian shoes for the most prestigious fashion brands of Italy and beyond. Nearly eighty percent of the national production of footwear is in the Provinces of Fermo and Macerata. Hence the expression Made in Marche to identify artisan production of excellence and great historical tradition.
Where to buy italian shoes? Here’s a tip …
Efficient and functional, the Fermo footwear district is divided into specific areas of production. In the town of Monte Urano is children’s footwear. The municipalities of Montegranaro, Monte San Giusto and Sant’Elpidio a Mare specialise in men’s shoes, while Fermo, Porto Sant’Elpidio, Civitanova Marche and lower Macerata have perfected the production of women’s shoes.
The curious story of our footwear excellence …
In the 1970’s and 80’s, the phenomenon of ‘home and workshop’ was common in our area. Manufacturing took place in small workshops set up in garages, basements or even in the rooms of private houses.
At that time important processing steps were carried out at home. Small business owners, after business hours, took the ‘fatiga’ (local dialect for ‘work’) to houses in the area, where entire families were engaged in activities such as cutting, stitching uppers (hemming) and the general preparation of semi-finished articles. In almost all houses in the Fermo area there was at least one machine for stitching Italian shoes.
Italian Shoes: the tradition of a people …
Italian Shoes are part of the genetic identity of the Marche Region, a tradition of craftsmanship that has been passed down from father to son, from the garage under the house to large complex industrial production, and now this reaches beyond the third generation.
The footwear district of Marche presents a dynamic cluster constantly looking for innovations in work and Italian style. Almost every major brand of Italian shoes is made in the Fermo area. Marche is the historical base of famous brands such as Tod’s, Fabi, Loriblu, Cesare Paciotti, Alberto Guardiani, Nero Giardini, and so on. Some big national names became aware of the technical and artistic production potential of the Marche footwear district and have transferred their production sites to Fermo, these include Fendi and Ugo Boss. Other major fashion brands like the Gucci Group, Prada, Sergio Rossi, Giorgio Armani and Iceberg have worked together with companies from the Fermo area for several years.